Planning and Research - Time line

My partner and I have been creating a timeline during our lessons in order to get a an understanding of how many frames we need to fit the song and the pace. We have not yet completed it so the image below is a work in progress

Planning and Research - Creativity

Today's lesson was based on the idea of creativity. We were given the question "The more you know how to do something, the less creative you become: agree or disagree?" we discussed this in pairs to begin with and then all gathered in the center of the room so that we could have a group discussion. We had a variety of opinions and we looked at a tweet that a class mate had tweeted "free flowing creativity can be restricted by knowledge but knowledge allows you to take from many inspirations and be creative"

Planning and Research - Brainstorms

in todays lesson my partner and I began to brainstorm some ideas for our music video

Planning and research - The Song

The song we have chosen is originally 5 minutes long, so we therefore had to spend the last week cutting it down to bring it into the time limit of 3 minutes. We decided to take out some of the dubstep beats as we felt  that some parts would drag for too long. We also took out the the high pitched rap leading into the dubstep as we felt that it was not needed to make the song, we then had to use a cross fade from the audio effects to make the track run smoothly.

Planning and research - Actors

This past week my partner and i have been focusing on finding three actors to be in our video. We finally managed to find them and ensured that the two girls were contrasting in looks and the guys look suits the voice.

Dan Brown

Lisa Hibbitt

Tess Warn

Planning and research - Album covers

I have looked at several album covers by a variety of artists to compare the difference between whether they have an image of the artist on the cover or not and how much graphics and special effects are used.

Skrillex does not use an image of the artist and rely's mainly on the bold graphics with the attention to detail on the colour combinations to make the name stand out.

Katy Perry's album cover has lots of connections with her song 'Teenage dream' with the candy cane style writing and the pink candy floss clouds makes the album cover very girly and childish. yet with her in minimal clothing keeps her sexy idol image.

Justin Biebers album is in contrast to both of the other albums as he has made the focus on the album name rather than his name. I feel he did this because when this album was released he had already made himself popular so the majority of the population would recognize his face. I also feel that in comparison to some artists Justin is selling himself as a brand, relying on his image to sell his music.

Planning and Research - Ed Sheeran

In our marketing/branding lesson we looked at the way Ed Sheeran is represented in his first music video. This was when he was first introduced to the public in the video 'you need me, i don't need you'. for a start the have made the video in black and white as currently Ed Sheeran is not known for his good looks, and in our discussion we said that the music label was probably afraid of the audiences reaction to him being ginger as this is very different from mainstream.

We then looked at his first album cover which keeps the orange theme with his hair but is an extreme close up of his face so it is hard to see his facial features. We felt that his producers decided to do this because they felt that people would dislike his music because of his image, and they would rather have people discover the music before his look.

Planning and research - 2 week class project

in class we were set a challenge to create a short music video during our lessons to the song 'brick in the wall' by Pink Floyd. i was in team A and we were given part 2 of the song.

Lyrics

We don't need no education
we don't need no thought control
no dark sarcasm in the classroom
teachers leave them kids alone
Hey! Teachers! leave them kids alone
All in all it's just another brick in the wall
All in all you're just another brick in the wall.

We don't need no education
We don't need no thought control
No dark sarcasm in the classroom
Teachers leave them kids alone
Hey! Teachers! leave them kids alone!
All in all it's just another brick in the wall
All in all you're just another brick in the wall.

To plan for our video we looked at the four aspects of media; mise-en-scene, sound, camera and editing. we also looked at intertextuality as well as taking images of the locations we were going to use that we thought would be stereotypically used to define a school.

Planning and research - Music Label branding

In today's lesson We looked at the way artists are branded by their music label. In this discussion we came to the conclusion that when making a music video for an artist with an established form of representation it would restrict our creativity as we would have to follow the guide lines as to what they are known for. or there is the possibility of re-branding the artist yourself which is a risk you must be willing to take.

Planning and research - Music video concept

For our music video we have decided to give the song a narrative, we have chosen to base it on a confused guy who is indecisive about which of the two girls he loves more. we have done this because we feel that the fast pace dubstep sections would be a good place to have fast editing to express the confusion from this boy. we had to have a male actor as the main focus because the voice on the track is an older males voice. We have also chosen to have some cheesy connotations of being in love and flash between the male with these two girls.

Planning and research - the song

Here is a copy of the single on youtube. the song does not currently have a video and the song its-self is around 5 minutes long so we will have to spend time cutting down the audio before we start story boarding then filming.

Planning and research - Permission

My partner and i wish to use skrillex's remix of 'cinema' we have both asked for his permission in several different ways repeatedly but we have not yet received a reply.

Planning and Research - spider diagram of artists in the genres