In our marketing/branding lesson we looked at the way Ed Sheeran is represented in his first music video. This was when he was first introduced to the public in the video 'you need me, i don't need you'. for a start the have made the video in black and white as currently Ed Sheeran is not known for his good looks, and in our discussion we said that the music label was probably afraid of the audiences reaction to him being ginger as this is very different from mainstream.
We then looked at his first album cover which keeps the orange theme with his hair but is an extreme close up of his face so it is hard to see his facial features. We felt that his producers decided to do this because they felt that people would dislike his music because of his image, and they would rather have people discover the music before his look.
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